Ever since our founding, Courovale understands it’s importance to the leather-footwear production chain as a trendsetter. For that, making itself avant-garde, identifying what will be in vogue throughout the next months and year is one of the company’s commitments. Among all of the elements that make up this mission, is the prediction of the colors that will dictate the course of fashion worldwide. In this article, we will cover the 5 main colors for 2024 and 2025, that are already a part of our Spring Summer 24. Check them out!
Aside from being a key color for this period, Apricot Crush was also selected as Color Of The Year 2024. It is a shade of orange that explores a lifestyle of harmony between the body and mind, with a strong holistic touch. It is a stimulating, versatile and timeless color, with applications in fashion, beauty and technology. The main objective of Apricot Crush is to act as a color of hope and positivity.
This color merges the rustic concept of brown and the warmth of red, creating a timeless, relaxing shade that explores a sensation of stability. Due to this, it is also related to a trend of market consumption, valuing sustainability and the attachment to long term products. The objective of Intense Rust is to present a way to exalt luxury in a discreet and authentic way coming from classic elements.
Following a trend of lavender and purple shades, Midnight Plum approaches the themes of the metaverse and space exploration, driven by a new race to the universe intending to unravel mysteries, explore the unknown and letting the imagination fly. Due to being a nearly black shade, the color also connects to underground feelings and escapism, having celebrating mystery as it’s goal.
With a robust touch reminiscent of steel or rocky formations, Sustained Grey brings a more neutral and sustainable element to the colors of 2024 and 2025. This shade of grey celebrates recycling, utilitarianism and minimalism, representing with mastery practicality and confidence. The goal of Sustained Grey is to bring a proposal of balance and calmness to the day to day agitation, putting itself as a timeless shade with huge long term potential.
This pastel shade brings more relaxing characteristics to the biannual colors, with an approach towards a stronger bond between nature and technology. It serves as an incentive to escape the turbulent situations of day to day life, putting itself as a means to deal with feelings of stress and anxiety. This way, Cool Matcha has the goal of calming the mind through therapeutic properties and the reflecting of one’s habits and customs.
These are the key colors for 2024 and 2025 according to WGSN and Coloro, used as inspiration for the development of our newest collection: Spring Summer 2024. With that, Courovale places itself in the Avant-garde of the fashion industry’s main trends. Contact us and follow our social media to learn more details about our collections!