When it comes to fashion and trends, colors are much more than just palettes: they tell stories, inspire creations and guide the market. Coloro, known for its innovative color coding system, together with WGSN, the global leader in trend forecasting, play a vital role in defining the shades that will dominate the catwalks and shop windows each season. Recently, these industry giants revealed the colors that will shape the Spring/Summer 2025 season, and we’re here to explore how these colors will influence fashion.
Fashion colors for Spring/Summer 2025
1. Future Dusk: Color of the Year
First of all, chosen as the color of 2025 by WGSN, Future Dusk is a bluish hue, with violet nuances, which reminds us of a period of transition – whether from dusk to dawn or from darkness to light. This color, according to Urangoo Samba, color manager at WGSN, provides confidence and stability. In addition, its “celestial aura” aligns perfectly with the fascination with the Second Spatial Age.
In the fashion world, this color is expected to dominate high-end collections. As an alternative to classic navy blue or a unisex purple, Future Dusk will bring depth and sophistication to key pieces. And when combined with metallic finishes, the shade will take on an even more mystical and enveloping dimension, whether in beauty products or technological innovations.
2. Transcendent Pink: The subtle answer to modernity
In a world where immediacy and saturation often dominate, Transcendent Pink, revealed by Coloro and WGSN for the Spring/Summer 2025 season, emerges as a refreshing sign of serenity and balance. It is an almost imperceptible color, which brings with it a balanced and earthy effect, suitable for all age groups and genders.
This shade, which challenges expectations by going beyond a simple pink, is reminiscent of a kind of vintage pink, a reminder of simpler times and, at the same time, a nod to modern sophistication. What’s more, it aligns with a growing movement in fashion that seeks to rescue the value of the timeless and the sustainable, moving beyond ephemeral trends and focusing on durable and versatile pieces. Caroline Guilbert, from Coloro, refers to it as “commercially reliable”, suggesting its broad appeal.
3. Aquatic Awe
Inspired by the book “Awe: The Transformative Power of Everyday Wonder”, Aquatic Awe is a transformative turquoise that celebrates the mysterious and wonderful aspects of nature. This shade manages to connect with both the natural world, reminiscent of marine ecosystems, and the digital world, reflecting immersive virtual worlds. Its dual meaning reflects the duality of our age, where nature and technology coexist, often intertwined in unexpected ways.
In fashion, Aquatic Awe promises to be a dynamic color. It can bring a touch of freshness to a minimalist piece or add depth to digital prints. The shade is versatile enough to be used in daytime or evening looks, provoking feelings of calm or excitement, depending on the palette it is combined with.
4. Sunset Coral
Sunset Coral is a shade that invites us to enjoy life’s simple pleasures. Its vibrant coral hue reminds us of sunset skies, and according to Coloro, it is linked to “conscious hedonism”, promoting moments of pleasure linked to a sense of purpose and meaning. This coral shade reminds us of carefree afternoons, peaceful sunsets and moments shared with loved ones.
In fashion, Sunset Coral promises to bring a youthful effervescence to the Spring/Summer 2025 collections. Whether in high fashion pieces or casual everyday outfits, this color promises to infuse energy and vivacity. It is also a nod to moments of pleasure and a deep sense of purpose and connection.
5. Ray Flower
Last but definitely not least is Ray Flower. A radiant yellow that symbolizes optimism and hope. The color was inspired by the work of designer Jess Redgrave, who focused on the sustainable potential of sunflowers. Ray Flower is a reminder of the power of innovation and creativity. And according to Urangoo Samba, it’s a color that fits in with the growing trend for a more radical and thoughtful approach to sustainability.
In fashion, Ray Flower offers a vibrant and cheerful palette, perfect for injecting life and energy into collections. The hue, with its intrinsically optimistic nature, is ideal for pieces that celebrate individuality and expression. In a global scenario where nature is increasingly seen as a valuable partner, not just a resource, this color can be the banner of a more attentive and respectful fashion industry.
The color panorama for Spring/Summer 2025 reflects a fascinating blend of nature and technology, of tradition and innovation. While companies continue to improve their means of production and develop collections that reflect these trends, it is clear that fashion, at its core, will always seek to inspire and innovate. Get ready to see these colors dominating the catwalks, streets and, of course, shop windows in the coming years.
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