When we talk about fashion, “trends” becomes a keyword. This is a term that has been in vogue in recent years, becoming one of the main indicators for brands, stylists, and fashion enthusiasts. But after all, what is a trend and how can we be aware of the latest trends?
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What are trends?
Trends are nothing more than a direction, or events that indicate the direction that some area of fashion will follow in the coming seasons. Its definition is what moves the creation and making of new collections, also influencing consumption in society.
Within fashion, a trend can refer to pieces of clothing, accessories, footwear, colors, and even fabrics that make up the taste of a consumer audience.
Knowing how to identify which trends will fall into popular taste is a crucial part of the work of those involved with fashion. This requires a lot of expertise and study.
- How are trends defined?
Fashion trends do not arise spontaneously. They are unfolding what we call macro-trends.
Macro-trends are global trends that not only the fashion market follows. They are directions of society and consumer habits.
As an example: an intense historical, biological, sociological, and economic study gives rise to a macro trend such as sustainability. This macro-trend is then absorbed by the fashion industry, which generates consumer trends such as sustainably produced clothes, organic fabrics, earthy colors, and shades of green.
- How to keep up with the trends?
The fashion industry tends to present its new trends at major events throughout the year. The biggest of these shows is the New York Fashion Week, where the world’s top designers present the results of their research and new creations.
There are other global events such as Milan Fashion Week, Paris Fashion Week, and São Paulo Fashion Week, which is the biggest fashion festival in Latin America.
Following these events is one of the main ways that fashion enthusiasts must be informed about new trends in this sector.
For brands and stylists who want to be updated or those who are truly passionate about fashion, there are also events such as the Lineapelle New York and Milano fairs.
These are the main trade fairs for suppliers of raw materials to the European fashion industry, and at these, the companies in the textile sector present their trends in fabrics, prints, accessories, and leather.
- Fashion Cycles
Trends are cyclical, and nowadays, more than creating macro-trends, renewing old trends has been one of the best ways to attract consumers. Thanks to this, we have seen the revival of several fashion stereotypes from the 80’s, such as puffed sleeves, straight pants, and jeans shorts.
This 80’s revival is an example of how fashion acts cyclically, in this case being very influenced by the old pop culture and the nostalgia of what would be “better times”. Generational values and customs change, and it is up to the designers and brands to know how to adapt these trends to the new times.
Courovale is a reference in the development of leathers with differentiated finishing, working with major brands and stylists. We are part of this world of trends that guide the national and international fashion industry. Follow us on social networks and learn more!
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