Aiming for prominence and excellence, Courovale is launching its rebranding, promising to renew not only its image, but also its commitment to customers and the market.
Courovale, known for its tradition and quality in leather production, is celebrating a new phase in its history with the launch of a new visual identity. This rebranding doesn’t just represent an aesthetic change, it symbolizes a renewed commitment to excellence, improvement and highlighting the expansion of its reach in the national and international markets.
History and motivation for rebranding
Since it was founded, three decades ago, Courovale has built a solid reputation in the leather market by combining traditional techniques with the latest technology. This approach has allowed the company to stand out in the production of quality leather, serving a variety of markets.
The rebranding was conceived as a strategy to reinforce Courovale’s relevance in today’s market. Through this transformation, the company seeks to reaffirm its commitment to excellence, standing out as a model of modernization and quality on the international stage.
Elements of rebranding
Courovale has opted for a visual overhaul that not only modernizes its image, but also reaffirms its commitment to quality and prominence. The new logo introduced as part of this rebranding is a visual representation of sophistication and modernity, designed to communicate the brand’s ongoing evolution.
In addition to the logo, Courovale’s new visual identity includes an updated typeface that is both functional and aesthetic. It was chosen to improve readability on all platforms. In this way, brand communication becomes clearer and more effective. The graphic elements have been revitalized to convey dynamism and energy, thus reflecting Courovale’s capacity for continuous updating in today’s dynamic market and demonstrating that it is possible to combine tradition with modernity and ethics with aesthetics.
Repositioning and customer experience
Courovale is taking advantage of this moment to revise its message to the market. This new phase underlines a strengthened commitment to sustainability and prominence.
Customer experience is at the heart of this rebranding. Courovale is stepping up its efforts to ensure that every interaction with the brand is differentiated, from the first contact to the after-sales service. In this way, strengthening the connection with customers and providing them with a differentiated shopping experience, aspiring to build even more lasting relationships, supporting each customer in their quest for excellence and prominence.
A renewed commitment to excellence
The new look and repositioning symbolize more than a change of image. They reflect a strategic evolution and a renewed commitment to excellence in all aspects of its business. For this reason, this is an important moment for the company and for all those who follow its trajectory, marking a new moment of prominence and expansion achievements on both the national and international stage.
We invite you to connect with our brand, discover our products, and take a closer look on how we work through quality and sustainability standards.
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