Understanding society’s consuming behavior is generally the best way to innovate and deliver products or services that cater to the industry’s main needs. The fashion world is no different, and more than ever Gen Z has an influence on how companies and brans need to work on matters such as sustainability and lifestyle. They are a new consuming public, that will dictate the market trends, especially regarding the environment and focusing on wellbeing.
This way, the trend studies office WGSN identified the main directing factor for the following years: Care Economy. According to the institution, from 2024 on consumers will focus on searching for products and services that cater to their main needs, in a functional and emotional way, in their routines.
This means that a considerable part of the public will have prioritizing items that generate a sensation of wellbeing, calmness and refuge as a consuming trend, both in their own homes as well as any other place they may go to.
Consuming with a focus on wellbeing.
This new consuming trend applies to the fashion industry on concepts of comfort and sustainability. Which means the product must transmit the message of wellbeing, multifunctionality, longevity and responsible design to cater to the desires and choices made from the flexible lifestyle of the Gen Z consumer and/or influenced by it.
This can all be identified in articles made in therapeutic fabrics, colors and finishes such as leathers, as well as the industries that partake in an upcycling production chain, encouraging the act of reusing materials and encouraging sustainable thinking.
Besides that, a bit of this trend can be notices in the runways through the oversized style of bags and accessories, encouraging in an exaggerated manner the search for a more comfortable life, as a way to oppose the pressures of day to day life.
Courovale strives incessantly to keep itself on par with all of society’s consuming trends, developing collections that cater to the industry’s needs and that helps large brands to manufacture products that cater to their consumer’s wishes. Contact us and see our articles.
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